Where the experience layer earns its keep
Six places Cluster 04 starts paying back — across SA buyer profiles.
Cluster 04 is a Phase 3 build. The patterns below are the early-customer profiles already on the interest list — design teams, retail brands, agencies, and L&D operations across South Africa.
Banking & financial services
POPIA-aligned design system across 4 banking apps
A national bank with a retail app, a business app, a forex app, and a wealth app standardises tokens once. Accessibility AAA enforced at PR for regulated public-facing flows. Design drift across teams ends.
Multi-app tokens
WCAG AAA
CI gate
Retail & e-commerce
Virtual showroom for Takealot & Shopify catalogue
Mid-market retailer publishes a WebXR showroom — products from their Takealot and Shopify catalogue placed in a 3D environment. Customers walk through, try on, share. No app install. One URL.
XR Showroom
WebXR
3D product
Mining & manufacturing
VR safety training simulations for site induction
A mining group replaces 8-hour classroom inductions with a 90-minute VR simulation on Quest 3. Workers experience high-risk scenarios (rockfall, gas, equipment) safely. Assessment scores feed Cluster 03 dashboards.
VR Training
Quest 3
LMS integration
Agencies & performance marketing
300 ad variants per campaign — all on-brand
A marketing agency uses Brand Studio to generate hundreds of ad variants per client campaign — sized for every channel, in every locale, with copy variants — every output validated against the client's brand guardrails before delivery.
Creative Automation
Brand guardrails
Multi-channel
Tourism & events
Location-based AR at heritage sites
A heritage tourism operator publishes a location-based AR experience anchored at points of historical interest. Visitors scan a QR at the site, AR triggers in-browser, no app install. Multilingual content via geofence.
Location AR
Geofencing
Multilingual
Government & education
WCAG AAA design system for citizen services
A provincial government department deploys a WCAG AAA-conformant design system across 12 citizen-facing services. Accessibility scanned in CI/CD. Screen-reader output reviewed at every release.
WCAG AAA
12 services
Public sector